Since its inception, My Peak Challenge has raised more than $5 million USD for a number of causes that mean so much to us, including addressing environmental problems, funding blood-cancer research and supporting end-of-life care.

This year, 2021, offers a unique challenge. Recovering from the devastating impact Covid-19 has had on bodies, minds, and economies around the globe will take concerted effort and teamwork across borders. One of the most fundamental issues that has arisen is food insecurity. Because of the pandemic, more than 50 million people in the US and hundreds of millions more worldwide will go hungry, as food banks and food supply chains fall under immense stress. Organizations dedicated to addressing hunger urgently need assistance, so this year, 100% of the funds we donate from our membership program will go to the Global FoodBanking Network and Feeding America®.

Feeding America | Global FoodBanking NetworkBlood Cancer UK | Marie Curie

Feeding America

Feeding America® is the nation’s largest domestic hunger relief organization with a network of 200 food banks across the country. For more than 40 years, Feeding America has responded to the needs of people struggling with food insecurity in the U.S.

Billions of pounds of food are wasted every year in the U.S while millions of families struggle to find their next meal. Feeding America works to get nourishing food — from farmers, manufacturers, and retailers — to people in need. At the same time, they also seek to help the people they serve build a path to a brighter, food-secure future.

Global FoodBanking Network

The Global FoodBanking Network is an international nonprofit organization that nourishes the world’s hungry through uniting and advancing food banks in more than 40 countries. GFN focuses on combating hunger and preventing food waste by providing expertise, directing resources, sharing knowledge and developing connections that increase efficiency, ensure food safety and reach more people facing hunger.

In 2019, GFN member food banks rescued over 900 million kilograms of food and grocery product and redirected it to feed 16.9 million people through a network of more than 56,000 social service and community-based organizations.

Blood Cancer UK

When Dave and Hilda Eastwood lost their daughter Susan to leukemia in 1960, they were determined to spare other families the pain they had endured — so they started raising money to find a cure.

Blood Cancer UK is their legacy.

The life-saving work the organization does directly affects people like Hugo:

Over the last 50 years, survival rates for childhood cancer have risen from 10 percent chance of survival to nearly 80 percent, and survival of acute lymphoblastic leukemia (among the most common forms of childhood blood cancer) has gone from an average of six months to an 85 percent overall cure rate.

This extraordinary turnaround is due in part to the tireless work of Blood Cancer UK’s supporters, whose efforts have raised millions for blood cancer research over the last 50-plus years.

But despite the incredible advances that have been made, there is still much work to be done. 

There are 137 different types of blood cancer affecting millions of people of every age, race, and gender across the globe.

Blood Cancer UK is committed to realizing the Eastwoods' vision: ensuring everyone affected by blood cancer is able to live their life to the fullest.

Marie Curie

Marie Curie is a UK-based organization dedicated to providing practical and emotional support, along with end-of-life care, to individuals diagnosed with a terminal illness. 

The free in-home care that Marie Curie nurses provide for the terminally ill helps the terminally ill get the most out of the time they have left — and allows them to remain in the comfort of their own homes, surrounded by their loved ones. 

In addition, Marie Curie operates a network of nine hospices across the UK. These facilities offer those living with terminal illness and their loved ones the reassurance of specialist care and support in a friendly, welcoming environment.

Marie Curie is also a global leader in funding palliative-care and end-of-life-care research. The organization supports the work of three long-term palliative-care research facilities across the UK, and projects funded by Marie Curie examine what excellent care looks like for people with terminal illnesses. 

Through gentle care and a personal touch, Marie Curie’s nurses support patients and their families every step of the way, bringing light in the darkest of hours.